SEO Tips, A Good Title Can Get Your Pages Ranked Higher

You might not realize it, but the title of your website is really important. Let's say you as a shopper are surfing the Internet for something specific. What catches your eye first? That's right, the title of the website. So when it comes to making your own website, make sure your title is eye-catching and relevant.
You might not realize it, but the title of your website is really important. Let's say you as a shopper are surfing the Internet for something specific. What catches your eye first? That's right, the title of the website. So when it comes to making your own website, make sure your title is eye-catching and relevant.

The title is going to attract people to your website and tell them exactly what you have to sell. A good title will rank high in the search engines, so that your website will come up sooner in searches when people are looking for your product or service.

Take a look at your title and make sure it works altogether. It should tell your prospective clients exactly what you sell and make it search engine friendly at the same time.

Don't make your website title the name of your company -- unless the name of your company specifically contains the name of what you're selling or something related to it, so that people know what you sell.

Let's say that you sell widgets. "John's Place" isn't going to tell folks you sell widgets. And it probably won't make people click on your website. By contrast, "John's Best Widgets" (johnsbestwidgets.com) is a good title and website name if you sell widgets, because it tells people exactly what you sell. And that means, more people are going to go to your website, because you have made it easy for them find what they want.

When picking the title for your website you want to keep in mind that you should use relevant keywords. Keywords are the words that are used in when someone does a search with a search engine.

So let's use the example above again. "John's Place" doesn't really give you any keywords that are going to help people find widgets. However, "best widgets" is an example of a really good keyword or keyword phrase, and the title and website name "John's Best Widgets" contains that keyword phrase, so that it will help people find exactly what they're looking for when they search for "best widgets."

Put your keywords in your title, and near the beginning of your title if you can; this will give it a higher search engine ranking. That means, your website will appear higher in search engine listings when someone does a keyword search on "pet foods." You might even think about putting the main keyword twice.

It can be difficult to do and you don't want to be repetitive, but you may be able to do it. For example, if your keyword phrase is "pet foods," you could say, "Smith Pet Foods, selling the best pet foods in the country." In other words, you make a statement instead of a repetitive nonsensical phrase.

Make sure your title persuades and encourages your prospects to click on the link and go to your site. If your title isn't persuasive, you're not going to get much traffic. In addition, try to get everything you need to say in 65 characters or fewer.

In general, search engines limit the length of the title that shows in search engine results. Google, for example, displays the first 60 to 66 characters. That means that you have to say what you need to say very quickly.

Don't use secondary keywords in your title. Use them on your main page instead. Your title should use only your main keywords, which are really important. The website title itself should also be short and sweet. Don't over stuff with repetitive keywords, which simply makes you sound desperate and not very professional.