SEO Is Simpler Than You Might Think

For those people who have heard of search engine optimization and marveled at it and figured that they would never have the technical knowledge that it would take to get their websites to the top of the search engines, there is hope. While there are some technical aspects about the coding of a site that can get in the way of SEO, the actual SEO is not a technical thing at all.

The best way to describe what kind of person would be good at doing search engine optimization would be an organized, persistent person who never tires of learning new ways to do the same thing. Really, that is it. The biggest area in which people fail at SEO is the actual implementation of it. I do not mean that they implement it wrong (though some certainly do), but rather they simply fail to do it. There are a lot of people who become fascinated when learning how to get their website to rank well, that they never actually do the work.

So now that we have talked about the aspect of actually doing the work, we should talk about a specific SEO tactic that every internet marketer should know how to do correctly. That tactic is link building. So many internet marketers attempt to cheat the system by using the latest and greatest link building tools so that they can build a lot of links in a quick hurry. That is the wrong approach to get the best results and based on a misnomer that the most links wins the top result in the SERPS.

There are several aspects about link building that, once understood, will release you from the bondage of seeking the maximum number of links possible. First, it is important that you understand that not all links are equal and the higher the PR of a page that is linking to you the better. Second, a variety of links is an important aspect to looking natural and being natural. Third, continual growth of links over time is far better than severe peaks and valleys. Lastly, but perhaps the most important is the internal links structure of your site. The search engines use external links as a way to verify what you have already told them the pages in your site are about. The anchor text in the links pointing to your internal pages is the way that you tell the search engines what those pages are about.