On Page SEO For 2010

In the world of search engine optimization there is a constantly moving target. Every time that an internet marketer thinks that they really understand what they need to do on their site, the search engines change their algorithms.

So if you are not a professional SEO who constantly stays up to date with the ever changing search engines it would be easy to inadvertently implement the wrong strategy. It is for that reason that this article was written. Below you will find what it likely to be the correct standard of on page SEO factors as we head into 2010.

The more things change, the more things stay the same. There are some basics that really have not changed much over the last several years. The page title is one of those things. It is perhaps one of the most important on page factors and will continue to be so. Be sure to use your keyword phrase at the beginning of the page title and keep it to 65 characters or less so that the entire title will show up in the SERPS. It is also still important that you have the keyword phrase in the content of the page and that the page is focused on that one keyword phrase.

Another important factor that you will want to consider moving into 2010 is the urls of your pages. They should have the keyword phrase in them and use dashes as the space. For example, a page that is targeting the keyword phrase, "party suppliers", should have a url that would look something like this: yoursite.com/party-suppliers/. The search engines continue to do everything they can to eliminate any excuse for bad url structure. They even implemented the yoursite.com/party-suppliers this last year so that urls that can be reached a variety of ways can still only be indexed for the correct url. This kind of url structure carried throughout the site will have a some positive impact on your sites rankings if you do not have this structure currently.

I would also look carefully at your internal link structure. It is very important that you get this correct. Make sure that you link from at least 2 places (from at least 2 different pages) using the keyword in your anchor text. This will be vital to getting your pages started off on the right foot to getting good rankings in the search engines.