Pagerank remains highly important to a website for many reasons. For those not completely familiar with what pagerank refers to, this is a numerical ranking that Google will assign to sites indexed in their search engine. The ranking is on a scale from 0 - 10 and reflects the popularity and importance of the site.
The higher a site is ranked on Google's PR scale, the better its placement in the search engine will be. Additionally, advertisers smile heavily upon sites with decent page rank and this will help attract advertising dollars to the site. That is why it is so necessary to increase pagerank on a website through a direct and targeted approach. One of the best ways to do this is to amass one way links.
There are a variety of factors that go into the way Google determines page pagerank. Actually, the complete formula is considered ultra top secret. However, many have determined that the role one way links play in determining a site's page rank is enormous. So, the more one way links you have pointing to a particular site, the greater your page rank will invariably be.
This is why one way links are so critical to acquire. The term one way links refers to links placed on the internet that point to your particular website while no reciprocal link is placed on your site. The reason that the one way links are given such precedence is that they display the popularity of a particular website whereas reciprocal links reflect and exchange agreement. This is not to say that Google will look down on reciprocal links or dismiss them. However, such links do not increase page rank to the same degree the one way links will.
Acquiring one way links is a laborious task. This is because finding venues that will accept a one way link takes a great deal of time, work, and effort. Most people do not have that kind of time to acquire a dozen one way links much less find a means to acquire hundreds - or thousands - of links. This is where purchasing services come into play.
It is these services that can sell a huge package of one way links to interested parties so they no longer need to be weighed down by the lengthy acquisition process for the links. In other words, you do not have to do the work yourself and are free to run your business without such excess responsibilities.
When you purchase one way links to increase pagerank, you are handing off the duties to a business that has the ability to properly place your links on the internet. Randomly placing links on different websites does very little to improve pagerank because the relevancy of the site is taken into consideration by Google when it assigns a pagerank. Sticking with a service that will place links on relevant sites is always a huge plus.
Ultimately, one ways links hold the key to the ability to increase pagerank. Expanding their presence on the internet holds the key to a website's success. As such, boosting the amount of links pointing to your site is recommended.
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