Search Engine Marketing...What Does It Take to Rank These Days?Intro.

Search engine marketing has changed so drastically over the past few years, that one wonders where it may be heading next. Currently, Google, Yahoo, and MSN search engine host 95% of all searches done online, and there doesnt seem to be any signs of serious changes. But what can we do to rank highly in them consistently?

One-way links

It seems that intersite linking is all the rage, and most know that just exchanging links with random websites will not get you the rankings you want, and they are right. The days of exchanging links with any and every website out there are over, and have been over for sometime.

One is better off identifying their niche, and focusing on obtaining one-way links from websites and directories. This can be done in a variety of ways such as:


* writing articles and submitting them to directories
* submitting your website to top directories such as joeant and skaffe
* giving away free information with the stipulation the user link to where they got the material, which is you
* Actively participating in forums that match your products, and niche
* Start a blog and keep it updated



Tags

Fortunately, there are head tags that still work over all search engines. The title tag, and the description tag. Meta tags no longer matter in Google, and Yahoos search engines, though they are still weighted by msn. Msn actually likes this tag quite a bit, so I would recommend still using your keyphrases in this head tag.


Link Exchanges

Yes, link exchanges still work. Believe it. Though there are quality standards these days.


* Only exchange link with websites that are in your general niche market. For example, if had a fishing related website, I would not want to exchange links with a cleaning service website.

* Do not exchange with website with a single page link directory, with 200 links on it. First off, Google only indexes the first 100 links on each page, and secondly, these tpyes of sites are starting to be punished by Google, yahoo.

* Only exchange with a website that has a clearly defined link directory, that is broken down into categories, and is linked from their homepage.

* Do not exchange with websites that have a PR of 0.



Keep at it

This could quite possibly be the key to ranking for competitve phrases. You have to stay positive, and keep working steady, everyday. This of course, comes with the stipulation that you have identified the best keyphrases for your site, and are confident of your ability.

Rankings do not happen overnight, and for more competitive phrases, might not happen within the year. This is the harsh truth, but, with the right knowledge, and strict work ethics, you can certainly achieve the success you expect online.