One major aspect of their success lies upon the use of the best techniques and reliable sources in terms of online trade. Search Engine optimization is one such tool. A recent study has shown the following: more than 60% of all websites lack the proper web programming to be ranked at a good level by the internet search engines. Its now time to know more about SEO and start implementing it on your web portals.
There are lot many simple steps and tips involved in implementing SEO on your website. The basic rules being:
1) Title proves to be the most important of all- Keep it simple and short (not more than 60 characters). Starting with what is critical about the page and mentioning it as keyword in the title always helps. 2) Knowing the target audience - Realising whether your client is a B2B or a B2C affects your choice of keywords too. It's better to have an idea before hand. 3) Choosing the right and precise keywords-starting with words and phrases which you know your website deals with benefits a lot in search engine optimisation. Some websites used to stuff fake tags just to get hit ratio, try to prevent that from happening. 4) The basic design format: Use of light, simple and clean HTML code solves all purposes. The lesser the HTML code, the better it is. It makes it easier and faster for indexing the page on the search engine. 5) Keeping a check on the JavaScript tags: All the JavaScript links should also be present as HTML for helping the search engine to follow them.
Perhaps, some basic knowledge and the work are done. Hence, search engine optimization is not only needed but has become a necessity in recent times.
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