SEO and Link over Optimisation

Every SEO knows the best way to the top of Google is by creating optimised links. Links are the main factor on deciding where a site ranks within Google, however getting those links in an ethical manner can be slightly tricky. The search engines are very aware of manipulative techniques and their algorithms take this manipulation into account. If you are not careful your link building can get you into trouble and cause a significant drop in the rankings, knowing what to look out for could be the difference between success and failure.

Common errors many webmasters make are registering a new domain and immediately start building thousands of links to it every month. The search engines specifically look for this type of erratic activity as often large increase in links can mean, links have been bought or farmed. Our link building needs to match the rate of our traffic and the content that is being generated.

Another area that is often over optimised is anchor texts. Dont anchor every one of your back links with the exact same text. If the search engines spot this type of activity your site could be heavily penalised and cause a huge drop in rankings. Use keyword variations in your anchor text all based around the same theme, most sites sitting at the top of Google have around forty percent or their links using the exact same anchor text, try not to go over this.

Your content is the main reasons you get natural links back to your site, so ask yourself, does my content warrant the amount of links that are been attributed to the content? If Google were to come by and conduct a manual review, would your content warrant your link popularity? If not you could be penalised. This is the main aspect of link over optimisation, if your content doesnt warrant it you are no doubt over optimising.

All links back to you site are supposed to be natural, this causes some webmasters to go out and register various domains to create links from. This again is not a good link building strategy, Google will pick up on this type of activity and heavily penalise it. Use ethical means to create your links, directories, article marketing, blogging and forum contribution. Create great content and use social media to promote it, this will ensure your links count and increase your rank.